Factors affecting consumers buying decision in the selection. Posted on september 21, 2017 by pawel grabowski in conversion rate, merchandising design with 3 comments. Lawan1, ramat zanna2 1department of marketing, ramat polytechnic, p. An empirical study of the factors influencing consumer behaviour. Factors influencing online purchase intention among. Psychological factors influencing consumer behavior.
Not all individuals would prefer to buy similar products. Pdf factors that influence consumer behavior in the. Mignon and bergek 2012 showed that economic incentives were not the only institutional factor influencing new investors. In taiwan for example, the market was observed to be inclined to green colored caps because this color is of greater significance within the taiwanese culture kotler and. The impact of factors influencing the buying behaviour on. Pdf factors affecting consumer buying behavior researchgate. Senith 3 1research scholar,karunya university,coimbatore 2principal, nehru college of management,coimbatore,india 3assistant professor,phd parttime,nehru college of management,coimbatore,india. A purchase decision is the result of each and every one of these factors.
Consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use. The influence of cultural factors on consumer buying behaviour has been widely debated and studies at different points in time. It analyses the relationship between several independent variables, such as cultural, social, personal, psychological and marketing mix factors, and consumer behaviour as the dependent variable in the electric appliances market. External factors influencing consumer behaviour external factors cannot affect the decision process directly but, these are also instrumental and exert an influence on consumer behaviour. What are the factors influencing consumer behavior. The purpose of this research was to study how different factors of consumer behavior effect on decisionmaking during coffee brand selection. Situational factors impacting consumer buyer behaviour. The main purpose of this rese arch is to have a better knowledge and understanding of consumer buying behavior towards cosmetic purchasing and what all are the factors influencing the consumers in purchasing cosmetics. Factors influencing online purchase intention among university students nurul nadia abd aziz. A number of personal factors also influence the consumer behaviour. Factors influencing consumer behavior of smartphone users. Pdf when evaluating a product or service, consumers seek out information to judge whether that specific product will meet certain criteria.
The consumer behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior. In a market, different consumers have different needs. Similar to xu 2007, this study only focused on impulse buying and cannot be generalised on nonimpulse buying behaviour that consumers exhibit. Factors influencing consumer behaviour journal of emerging. Psychological factors influencing consumer behavior definition. A study on factors influencing cosmetic buying behavior of. In fact this is one major factor that influences consumer behaviour.
Declaration i hereby declare that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted for the award of doctor of philosophy phd in business management at d. Factors influencing consumer behaviour agricultural journals. Social factors play an essential role in influencing the buying decisions of consumers. But if you fail to align it with standard online customer behavior, you wont make many sales. One notice thing is that purchase decision does not finish. The influence of cultural factors on consumer buying. An empirical study of the factors influencing consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A study on factors influencing consumer buying behavior in. Age of a consumer and his life cycle are two most important sub factors under personal factors. Under this study, the main focus is to identify whether smartphone users buy smartphone because of their need or wish, reasons to buy expensive smart.
Factors affecting consumers can also be studied by dividing the factors into four groups as shown below. Under social factors reference groups have a great potential of influencing consumer behaviour. Key factors influencing online consumer behaviour backed. But now, all these factors have a major role in dominating the market. The influence of cultural factors on consumer buying behaviour and an application in turkey b methodsand sample in this study as data collection method questionnaire was preffered to obtain objective data and to interpret the first order, that person is the source or nationality groups such as the irish, polish, italians. A study on factors influencing on buying behaviour of. The consumer buying decision process is influenced by many internal and external factors. For example, according to the findings of burrow 2008 physical and social environment of the purchasing location such as existing of long queues directly affect the consumers buying behaviour in a negative way. This study contributes to a deeper understanding of the impact of different factors on consumer buying behaviour. The aim of the study is to know about the factors influencing consumer behavior of smartphone users. No commodities can move from a production point to a consumption point without putting the marketing machinery at work.
The reason for consumers not purchasing from internet shops is reported to be lack of trust. The marketers try to understand the actions of the consumers in the marketplace and the underlying motives for such actions. Evaluation of sociocultural factors influencing consumer. The impact of social factors affecting consumer behaviour. Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumers emotional, mental and behavioural responses that. As all consumers are unique they exhibit different behaviour while making a purchase decision due to various factors influencing consumer behaviour.
Varying tastes and preferences of different cultures does affect buyer behavior according to the two. According to lancaster et al 2002, situational factors are significant in terms of affecting the consumer buying behaviour. A study on factors influencing consumer buying behavior in cosmetic products a,h. Consumer behaviour and factors influencing buyer behavior. It is an attempt to integrate psychological and economic knowledge in order to solve significant problems in contemporary business. An understanding of consumer behaviour is essential in planning and programming the marketing system. Pdf factors that influence consumer behavior in the purchase of. The purpose of this study was to identify the major factors which affect consumer buying behavior of durable household products in the kempton. Factors influencing consumer buying behaviour global journals. One of the objective of the study is applies the antecedent, process and consequence approach. Consumer behaviour deals with as to why and why not an individual purchases particular products and services. Factors influencing consumer behavior and prospective. Pdf consumer buying behaviour refers to the buying behaviour of the ultimate consumer. There are innumerous factors inducing their buying behavior of consumers even in brand preferences of durables.
The purpose of this study is to determine the factors affecting consumer preferences and behav iour in the electric appliances market in iraq. Key factors influencing online consumer behaviour backed by research. Buying behaviour, this papers aim is to provide an indepth elucidation of the many aspects that influence consumer behaviour. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. Personal factors affecting consumer purchase decision. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. The supplier has to consider this factor and adjust his sales personnels.
The mediating role of purchase intention yi jin lima, abdullah osmanb, shahrul nizam salahuddinc. Under conditions of uncertainty and risk, trust is an important factor in traditional theories. In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the factors which impacts on consumer buying behaviour as well as the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. Consumer decision is the active factor of competitive theories. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars. Psychological factors influencing consumer behaviour instructor janne peltoniemi pages 46 supervisor birgitta niemi learning, and attitude and behaviour change. Factors influencing organistaional buying in consumer behaviour factors influencing organistaional buying in consumer behaviour courses with reference manuals and examples pdf. Factors influencing on buying behaviour of softdrink. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing. The main aim of the article is to understand the influence of factors biasing purchase decisions connected with measurement of consumers involvement. Abstract globally, the term, marketing is not a new phenomenon. We will examine how the consumer makes their choices out of available alternatives and what are the factors which influence their buying decision. You can build what you think is the best store in the world. Factors influencing consumer buying behaviour the consumer behaviour or buyer behaviour is influenced by several factors or forces.
Mccarthy, oreilly and deboer 2004, while studying the factors influencing consumption of pork and poultry in the irish market, found that for poultry. Of course its impact varies across products and brands. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars hossein mirzaei,mehdi ruzdar the present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in tabriz iran. Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to. Focus of this paper is to analyze the consumer buying behaviour of the selected durable goods in nagaland, to examine the factors inducing the buying behaviour of the consumers, and to suggest appropriate measures to the marketers for designing a right marketing mix to match the tastes and preferences of consumers in the state. Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer s emotional, mental and behavioural responses that. Factors influencing organistaional buying consumer.
Consumer behaviour helps us understand the buying tendencies and spending patterns of consumers. An individual and a consumer is led by his culture, his subculture, his social. Pdf age and factors influencing consumer behaviour. An analysis of in store environment ambience factor influence on consumer behaviour 33 and interviewed using a questionnaire. Therefore it is important to understand the various factors influencing consumer.
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